Nothing new, it's one of the feminist agenda things with a rant about how hard they worked etc. :
Sen. Boxer to officer: Don't call me ma'am
The Washington Times - Friday, June 19, 2009
Sen. Barbara Boxer, California Democrat, gave an Army brigadier general an order this week during a committee hearing: Call me “senator.” Brig. Gen. Michael Walsh of the Army Corps of Engineers had addressed male senators on the Environment and Public Works Committee as “sir” during the Tuesday hearing.
When the time came to speak with Mrs. Boxer, the panel’s chairwoman, he called her “ma’am.”Mrs. Boxer quickly interrupted him.“Do me a favor, can you say ‘senator’ instead of ‘ma’am’?” Mrs. Boxer pointedly asked the general. “It’s just a thing. I worked so hard to get that title, so I’d appreciate it. Thank you.”
He obliged. “Yes, senator,” he dutifully responded
In America if anybody calls me 'Captain' it means that there is something wrong and they are looking for someone to blame it on.