Originally Posted by
JobsaGoodun
Sorry, but is this not a bit contradictory? The full purple livery saw the slogan 'Faster than Road or Rail' plastered on the side of the engine nacelles which you agree is a nonsense, but you state that Flybe does not need a rebrand?
The newly painted aircraft (G-JECP) clearly needed a new coat following repairs carried out recently. Flybe will probably have needed to confirm what livery was to be applied to the new E175's coming from Embraer next year too - should they paint them full purple or not?
Personally, I think this a far crisper, cleaner and professional design. it looks business like and is all about helping to define the brand. I guess that with a large number of the fleet coming towards the end of their lease and potentially reaching the point where a new lick of paint is required (new livery or not) now seems like a sensible time to decide to make a change.
jobsagoodun,
You believe that this struggling airline will increase its revenue as a consequence of a revbrand to a new crisper image, I agree it is nicer. But I don't see it adding value at this juncture. I dont think my commentary is contradictory, but understand your point. The faster than road and rail is just pained on the engine from memory. Hardly warrants a full fleet rebrand. How much well this cost both in design, paintshop and down time?? And a few new 175s hardly warrants a full rebrand???
Did a single 175 get the existing purple scheme??
EI-BUD