Wether it burns out light bulbs, or it is or isn't company policy is beside the point. If they recommend we display lights to (help)avoid collision, that is a clear indication that the airspace system is deficient.
I believe see & avoid is a myth, landing lights (and lets face it they are the only ones you will see if there is a serious conflict) point straight ahead and if you are in that position and actually see the light then its more than likely too late.
See? maybe.
Avoid? Probably not.