I've just given up and accepted this is now a fact of life in airline flying, having seen it on both the B737 and the A320. I'm prematurely turning into a grumpy old man trying to persuade people against their will why this is so wrong. I've just decided it's easier to let it be, it's like fighting the tide.
Now I just mutter under my breath on short final:
God grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.