Good grief.
Low fares rule and we all should know that. The theme of the ad is that wherever you are sat on WestJet you will still get great service (whether that transpires to be the case...) and uses humour to say..... even the girl on the tube with the over sized backpack.
If this ad run in Canada it actually shows that they serve London.
It just goes to show that plane geeks and enthusiasts would be totally the wrong people to ask when it’s comes to adverts. Instead, we want to convey our passion for the industry/aircraft when the majority of the public couldn’t give a flying fig.
Only a select few airlines these days can pull off the Singapore girl ads. The Singapore girl hasn’t appeared for a while (?) and the worlds favourite airline has long since been dropped.
In an an era where economy air travel is becoming more of a commodity and with evidence of cost cutting even in some business class cabins, it’s getting more difficult to differentiate and promote the actual service.