The CEO needs to concentrate on the operation of the airline before spruiking for more diversity. This stuff has killed people in the past:
A Tiger Airways Australia Boeing 737-800, registration VH-VUB performing flight TT-229 from Sydney,NS to Melbourne,VI (Australia), was climbing out of Sydney when the crew stopped the climb at about FL150 and descended back to FL100. About 5 minutes after levelling off at FL100 again the aircraft continued the climb to FL340 and continued to Melbourne for a safe landing about 85 minutes after departure.
On Jul 20th 2018 the ATSB reported while climbing through about FL100 the crew notice the cabin did not pressurize. The crew subsequently detected that the pressurization system had not been correctly armed during pre-flight checks. The occurrence was rated an incident and is being investigated.