“We tend to see aviation as so unique and special, it can only be run by aviation industry veterans,” she said.
There precisely is the reason, encapsulated in one sentence why people like that ought be no where near signing the cheques in airlines.
There is no industry like aviation where the cost of poor decision making kills potentially hundreds of people at a time.
It is the plethora of MBA driven accountants that desperately cling to the myth of it being 'like any other business' where all that matters is revenue and expense.
Ms McArthur also tackled the challenges of overcoming the perception of low-cost carriers as “cheap and nasty”, pointing to the success of pioneering LCC South West Airlines.
“Their success was not directly attributable to fares, but the striking uniforms worn by cabin crew and the positive culture which all made the experience memorable for travellers,” she said.
“South West took this business model mainstream and wherever they flew to, prices fell and passenger numbers grew.”
Clearly the little dear hasn't read much literature on the Low Fare Model adopted by Herb Kelleher at Southwest.
It mostly certainly is not uniforms.
“If the employees come first, then they’re happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It’s not one of the enduring green mysteries of all time, it is just the way it works.” – Herb Kelleher
Stick to law Ms Mcarthur