It's not so much that people in Cork have shown themselves to be price sensitive as that they have shown themselves to be willing to take a direct flight from Dublin in preference to a connecting flight from Cork. So for Aer Lingus there is absolutely no point looking at the service. If significant numbers of people were routing via LHR, CDG, AMS to get to New York, Aer Lingus would seriously look at the service as another airline would be getting the bulk of the revenue. If another airline started offering a successful direct service, Aer Lingus would probably react with a direct service as that would impact on Dublin numbers.