@CRAN: yes exactly. But you'd need to keep base price under the 600USD/450GBP mark, and the all up operating cost at 500hrs/year at less than $300/hr to really steal away the R44 market. Start pushing up into $400/hr or higher category and you might as well get a used 66 or 206, since those operate at $500/hr or so.
However, perhaps most important, is that a G4 had better come with a blade fold kit as an available option at launch. This way all of the 44 owners Guimbal will be chasing can keep their current hangar spots. Otherwise the price, availability and hassle associated with obtaining a larger hangar space may put them into a used 66 instead, seriously.