The website is a joke and has been since it's launch. The comment that sales and marketing is their strength is laughable (unless fluent BS falls in to that category). The mentioned adviser's authority is definitely deniable and as for the name that signs off the email, he's been largely silent for 18 months so given his job title, COO, that would point at least one finger at him as a reason for failure. Unfortunately the ego's of the executive board will never allow them to admit their own part in this, especially while their own wallets feel pretty heavy,