Article implies etihad may sell shares. If investor has SQ, Branson and Etihad aligned, that is more than 50% of shares. Doesn’t matter what EB thinks or wants, she will be irrelevant. Boards are in place to represent shareholders, not tell them what they can and can’t do.if a majority of shares want a particular outcome then the board would be powerless to stop them. The board can tell the CEO what to do ( theoretically) but it cant tell the shareholders what they should do.
if this shareholder revolt is successful, the current board is history. It cannot be a coincidence that this story surfaces a week after JB effectively resigns. I’m betting there is an in principle deal in place and JB is a dead man walking.