Huge expansion to Canada, but so much of it is going to Toronto. That's now 5 airlines operating to Toronto region airports. Only London matches that; even Paris and New York only have four. I wonder could it be oversaturation. And with all other Canadian airports being seasonal, and with some fairly substantial places like Ottawa, Edmonton and Calgary not having a service, you'd wonder if it's the best option (allowing that of that list Ottawa is probably the only one possible on the equipment).
range for a start.. then trona is a big city so visiting friends and relations PLUS business is an attractive, round the year market
even Canadians won' t go to Ottawa and Edmonton & Calgary have always struggled