Seriously though, maybe they should figure out how to consistency deliver the Y service they have before they start offering other versions of it.
Can you imagine all the cheap fare hunters buying these "no frills" tickets then harassing the crew for stuff? I mean there's already enough of the "I didn't get the super low sodium gluten free unicorn poop veg meal I didn't actually order or think about until I saw someone else get one" going on with full fares.
EK will expect the crew to keep track of who''s paid what? (Like the success of extra leg room seats, THAT was fun) without specific sectioned seating it's just adding more ****e onto an already long list of stuff for the CC to manage in the service (which blows out to almost 4hr on some flights).
And this with the reduced crew on long haul. Yuck.