OK, I'll take the bait. Well, what could be stopping the airlines turning up? One or more of the following (in no particular order) may be involved:
1. Availability of slots at well established and well known London airports with longer runways.
2. Lack of suitable aircraft types in the fleet to operate from SEN.
3. A perceived unsuitability of SEN for A320s and B737s.
4. The dominant presence of Easyjet.
5. Lack of awareness of the advantages of SEN.
6. A risk averse "We're not going to be the first new airline to operate from SEN, let others try and we'll wait and see" attitude.
7. Fear of the impact of Brexit on airline operations
8. Awareness of SEN's failure to rise much above the one million pax mark over the past five years.
9. Bad luck
10. Poor management negotiating skills
11. Lack of rail services at the start and end of the day
12. Inadequate road link to London
No doubt there are many more, and I'm aware that some of the above are contradictory. I'm hopeful that if Air Malta's routes can succeed it may attract others. Mr Lavelle is also a talented chap it seems, so fingers crossed...........