Back when the last recruiting crisis arose, MoD(Air) asked some advertising company about the best way to catch the attention of prospective recruits....
"What's the demographic you have in mind?"
"Mainly young men in their late teens, so what do you suggest?"
"Bums and tits"
"What? We couldn't possibly allow that"
"OK - your choice. Unlikely that you'll grab their attention any other way. Here's our invoice...."