It's just what business's do in the modern era. They make unrealistic aspirational statements, as a lofty goal rather than some realistic target. This then inspires ' 'enablers' to move the project along.
The thing is now that the financial press don't actually do any journalism, including the ABC, so nothing any business actually says gets challenged. So when it all falls in a heap they will just move onto the next project and all is forgotten. As long as you don't end up in a royal commission or go broke it's all good.