From 15 years of crossing the Atlantic, I'm not particularly aware of a massive increase in ride reports, but that may be due to the reduced amount of radio traffic with the coming of CPDLC. I am fairly certain that the amount of time that I spend in areas of potential turbulence has increased. Anecdotally, I wonder if this is to do with the combination of the increased accuracy of weather forecasting and the pressure on airlines to route their aircraft with the greatest tailwinds to save fuel. Plus, with the increase of flow traffic on the NAT track system due to reduced separation, more aircraft are being routed through the most turbulent/efficient areas? Maybe, due to changing climate factors, there is just more turbulence? All in all, I am largely grateful to people making accurate reports of Mod/Sev, as we were the night before last, when a report near Gander enabled us to avoid the caning taken by some of our colleagues.