I'm in the industry, British and living in the US. I travel across the pond on several occasions, full fare and I always book on Virgin if it is my choice. I have had one awful flight with them, but that's it! BA on the other hand...inconsistent. Very much, we are here to serve then that's it until the second service!
Virgin have a personal touch. I was flying out when my daughter was born and was buying a bottle of Champers. I only had large notes. After trying hard to sort out some change the Flight Attendant took my bottle back and returned with another, compliments of Virgin...There was no need, but what a nice touch!
That's beyond the call of duty...
I generally find the VS crew friendly, always having a laugh and enjoying their job. BA on the otherhand, well it's hit and miss. I have had some lovely flights with them, but not since I have been living over here!
Incidentally, I had a fabulous flight with US Air to LGW earlier this year, but I would stick with VS...or BA if you are that way inclined.