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Thread: easyJet - 4 p's
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Old 1st Oct 2003, 02:57
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LGS6753
 
Join Date: Jul 2003
Location: Under the flight path
Posts: 2,633
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It's good to see some basic marketing being taught at GCSE. Although I don't intend to do your assignment for you - how about looking at what is unique or unusual about easyJet's pricing (dynamic), product (no-frills), promotion (internet sales) and placement (quality but cheap).
I appreciate that these things are commonplace now, but when EZY started they were innovative.
Best of luck.
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