The glamour went the moment airlines believed they could make a few pennies more by cutting. By cutting I mean price, costs and service. Couple that with squeezing staff by getting them to do more hours for less pay and little or no additiional benefits. That started 30 years ago or more. But if you want to see wher the process started, look at the railways.
Travelling on an aircraft is just a means of transport like a bus, ship or train. The current bunch of muppets in marketing (identified by long pointy brown shoes, miss-matched expensive designer labels and obligatory pony tail) wouldn’t know what service is if they received it.
Cull the chief executives, tell the greedy shareholders to do one and sack the marketing gurus and then we might stand a chance. Only by doing that will flying on an airline be slightly less unpleasant than standing in a queue at an amusement park. And another thing to be disposed of is so called “VIP access”. When shaven headed, tee shirt wearing, bucket’n’spade travelling customers are in the alleged hospitality suites you know the world has gone mad. It’s now worth paying NOT to go into these places to avoid contact with the unwashed.
PM