Price elastic yes - limitless, no. Opens the door for EK 380 at GLA and/or three a day. EDI made a major tactical error (IMHO) not backing one of the ME3 and getting that carrier up to twice daily asap. If they try to encourage EK to EDI it will be a repeat of same error - much better to throw their weight behind QR and try to get them up to twice daily (the reason I say this is that by getting the frequency up you massively improve connections at the hub).