If it's BS then it's management BS not sales BS. A salesperson doesn't need to know the difference between fixed, variable and opportunity costs. Sales BS is stuff like "Fly with us and wear epaulettes before you have gone solo and you will get a job with Qantas!"
And to the OP, if exams should be free then why not CASA exams too? Because the person providing it would just be sitting there doing nothing in that empty building if you aren't there, right?
After all the computer program has already been used once so why should anyone else pay for it after that?