You can make statistics say anything you want but in reality an A330 is far cheaper to operate than a 744, cabins can be easily retrofitted and will be as the old fleet retires, a 78% LF based on a few flights in peak season doesn’t really tell you much compared to a half year operation. What virgin have failed to appreciate is the fine tuning of the price point beyond which people will trundle towards Dub. The VS product is no longer sufficiently different to stop that. So many airlines fail to understand our market.