That’s the Australian way though. Look in the media it’s “worlds best this worlds best that”.
Home market myopia is the term.
The aircraft has already 'changed the game' with LN 615 representing Qantas' (not JQ) first.
With advertising spend from Qantas reducing the red ink in the print media, do not be surprised that this is pumped as was the delivery.. Advertising buys a lot of 'reporting'
Those that may actually be interested in the reason for it (Perth London) is that the 'game changing' or was it 'world changing' alliance signed with EK
contained the provision that all Qantas aircraft operating to Europe would hub through Dubai.
Fortunately Mr Joyce never got his 10 year alliance, and had to settle for five, otherwise Perth London was the only way a Qantas passenger could avoid the UAE.
If one wants to look at the stroke of genius that Mr Joyce signed:
- Qantas Operating revenue did not change at all during the five year alliance from 1 April 2013 (in real terms it declined)
- A continued loss of patronage from Qantas flights.
Mr Joyce was always careful to avoid any mention of purported
financial benefit from the alliance as there was ZERO (at least for Qantas)
There has been plenty of division in the upper levels of QF management on the EK alliance, sadly whilst Mr Joyce held the big seat, and the alliance as signed persisted, there was little they could do.
This is the reason why the 787 is a bit stretched doing the route; it was
the only way out of the restrictive terms that Mr Joyce sentenced Qantas to...