They can leverage on Niki Lauda's reputation and celebrity.
A fascinating prospect; MOL & Niki around a conference/negotiating table. One a famous celebrity, the other an infamous well known person. Both hard as nails; both rich enough to not be scraping for every last €. Both men of vision for what they want with their airline, but will that vision be compatible. It might seem to be now, but what about 5-7 years down the road as one party tries to squeeze the other into their mould.