There is a great article on this here:
https://warontherocks.com/2018/03/ai...t-the-culture/
I think it hits the nail squarely on the head. For most NATO Air Forces facing similar issues it’s not all about money, it’s
1. Feeling valued (not just money)
2. Feeling trusted
3. Cutting down on the trivial ‘red tape’
4. Understanding where your job options are within a full career - for example a RAF pilot can now join at 18 and work until 60 - you can’t just fly Typhoons on ops for 42 years!
5. When you say “people are your most valued asset” actually mean it!