I seriously doubt WJ is going to disappear anytime soon.
I
DO think the model modifications to what makes them successful triggers the Master Caution.
When the employee/investor/owner wakes up and realizes WTF is going on around him/her it could cause some issues for management. (IMHO)
Which begs the question, how do you make a small profit in the airline business? Or, how long does it take to turn quarters and quarters of profits into quarters and quarters losses?
I guess that depends on how much you dilute your product and to what extent you compete against yourself.
Willie