"Take Glasgow for example where a lot of people, especially from EMA where baby and easy have expanded the markets like they have, go to Glasgow and hire a car to go northwards in to the highlands & Loch Lomond etc."
Hey no, no, no
I'm doing that very thing next week, from BRS not EMA.
Ryanair seem to have made a good fist of their Newquay route, so perhaps it might make sense for someone to try NQY from another UK airport. So why not EMA and bmibaby?
This airline seems happy to not necessarily have daily rotations to a destination so three or four a week in summer could be worth a try. Who knows, it might be so successful that they would increase to daily.