Westjet seems to have lost its way, judging by the decisions taken over the last 4 years. 757s, 767s, Encore, 787s and now Swoop?
Historically, the longevity of airlines in Canada isn’t impressive. Certainly, from what we know of the LCC model, their demise generally stems from abandoning the LCC model, which Westjet have clearly chosen to do.
This may be the beginning of the end for Westjet if a suitable CEO can’t be found to exit the present self-induced turbulence.
Willie
