Originally Posted by
kenfoggo
I think that Cxorcist is correct. The rumor , allegedly, from corporate chums, and it is only a rumor , is that RH has been designated allegedly as the last Swire CEO of CX and that he has been tasked , allegedly, with bringing the airline to sale with the lowest cost base and largest profit margin possible until 2020. This rings true with the unsustainable short term slash and burn policies currently enacted which will not matter to them after their majority shareholding is sold off.
This is how typical divestitures work.