Why do people on here think that the public will ever shop by comfort over price? Price has become the prime factor for the majority in most purchases. The need to get a bargain supersedes all other considerations for many.
If people on here genuinely pay a higher fare to travel with more comfort then fair play to them, but most airline associated staff I have worked with have been very happy to save money at every opportunity, so they are no different to those travelling with the Locos.
Look at the fleet sizes of the Locos and realise that they must be doing something right!
10 abreast on a 777, 3-4-3, looks acceptable in the promo photo. It could be argued that the block of 4 seats is preferable to the block of 3 seats as you only have one person to disturb if moving from the non aisle seat as opposed to two from the window seat.