Originally Posted by
oldchina
There's nothing new about 10-abreast in a 777.
Certain sandy airlines have had it for years.
This is a slight misrepresentation. The ME airlines (one in particular) that first went from 9 to 10 across in a 777 did so with 35" seat pitch. Their rationale was that the same cabin space per pax was better appreciated with length rather than width.
Other carriers then leapt at the 10-across seating units, but did nothing about the pitch side of the equation.