There is no shortage of 200hr cadets willing to pay circa €30,000 for a type rating.
Only reason RYR are doing this is to retain pilots, 5 year bond, they are recruiting guaranteed future captains, not cadets.
They currently have an issue retaining experienced FO's and captains, this solves the issue. Even though they are doing it for themselves, it is a significant improvement for people trying to get that first airline job, other airlines will follow.