This statement alone best describes the whole group, from one end to the other. The people at the campus simply don’t get it.
What has happened in most corporations is that with the maturity of a business it loses its direction.
We could discuss the role of business schools generating cookie cutter MBA and commerce graduates but suffice to say, there is a renewed inwards focus as the direction is lost.
This is why we state repeatedly 'lower labour unit cost' is the obsession.
Regular surveys, usually conducted by the big accounting firms show the sole focus most
CFO level executives have:
Cost control
It isn't aircraft replacement, competitor activity or FX exposure, it is time after time, cost. This is not to say cost is not important but it can detract from strategic vision and forward thinking decision making, where large amounts of capital may need to be expended NOW in order for some future benefit; like an aircraft purchase.
As such this cost obsession permeates downwards, and the rush is on to save cost, labour being an important component of airline cost...
The Network decision is evidence of it, indeed the unchecked growth of JQ growing beyond scale is arguably evidence of it.
All the while the big picture is lost as the MBA class, all taught the same way focus on cost reduction, their KPI depend on it!
Recalling a comment of a poster that Qantas had ordered not a single aircraft in the Clifford/Joyce regime, if correct (we will check) is a big tell.
Qantas still need a new fleet.