Originally Posted by
morno
They didn’t set up an entirely new airline for Jetstar anyway. It used to be called Impulse.
Lol. Impulse had 10 717s? Qantas bought it and expanded it into a different segment to how many A320s? If that doesn’t qualify as ‘setting up an entirely new airline’ I don’t know what does!
Originally Posted by
morno
And how exactly would they get the volume that is potentially required by simply using a few rows down the back of Qantas?
morno
Easy, you offer more than a few rows. QF used to service OOL with multiple 767s ex MEL and SYD daily. They could have easily offered more/ less rows of ‘Qantas lite’ service on different routes on different days depending on demand. Increased demand sees increased frequency of services- without duplicating the back of house processes and other support/ administrative services.
So on a SYD- MEL- SYD route you’d have less rows of lite service in the morning and arvo peaks and more rows in the middle of the day. You’d also fly bigger aeroplanes when you needed to instead of two smaller aeroplanes. That way the QF group wouldn’t have lost a bunch of Gold Coast pax to VOZ when QF mainline pulled out.
An example. The QF A330 red eye PER- BNE often has pax connecting to CNS including frequently some in J/C so they can get sleep in the lie flat bed. If the group sent an A330 PER- CNS we’d carry the ‘lite’ pax for 180 seats that the JQ A320 currently does and the remaining 60 pax would be J/C and a few economy pax who were prepared to pay a bit more.
Anyway, it’s done. It’s not going to change. To deny it could have been done differently though (and far more transparently) and probably equally successfully is just myopic.