Originally Posted by
Hot and Hi
I couldn’t agree more! And see how nicely (even in its animation) Swiss Marenco did their logo when rebranding to Kopter.
Now I think “Bell” is a nicer name than Kopter, but that’s another debate.
I think the Marenco -> Kopter move carries two issues :
1. How will the new logo look on a 5 or 6 bladed model, should they ever want to build one?
2. Over here for German/Austrian ears "kopter" sounds close to an urban slang, shortened, slightly derogative term, like "cop" for policeman. "Mate, get yer 'kopter spinning, pax have arrived".
Maybe we'll see "Daimler AG" rebrand to "Benz", and BMW turn into "Beemer", who knows?
Maybe Bell dropped helicopter from their name to setup to sell hovering lawnmovers, elevators or construction site cranes in the future?
Nowadays everyone wants to be able to sell anything: do a comparison of feature development of WhatsApp, Snapchat, Instagram and Facebook during the last 5 years, being really good at one thing and one thing only no longer is a value to be proud of, just look at the Starbucks logo history
https://www.designhill.com/design-bl...and-evolution/