The suggestion on the thread was that BE could be rebranded as Stobart or Eddie Stobart. If one company owns two airlines, it would seem sensible for them to work closely together, I don’t think that would require a rebranding of either airline or a formal merger, necessarily.
The question I haven’t seen answered is where effecienes and benefits of scale would come from, where the return on investment would come from? RE has a fresh fleet of ATRs, but BE needs to make decisions about its future fleet - rolling over the Q400s may make sense, of transitioning to the ATR. Arguably, more urgent is the question of the jets. What, if anything, should they be replaced with? E-2s? C-Series? Does flying subsidised jets from DSA and CWL even make sense, long term?
The more interesting question is weither flyBe could serve the 100-150 seat market easyJet and Ryanair are increasingly abandoning with their new aircraft seating ~200 passengers, or more on the A321s. Could flyBe make money with depreciated A319s or new C-Series? Or is that complexity unecessary and a fleet of ATR/Q400s on domestic U.K. and near EU routes the best way forward?