Astute readers will remember
It's the financial journalist that remember what they were just told or just read in their press releases, that are one of your major issues.
Take the Ch 9 news last night, Ross Greenwood when reporting on the QANTAS profit and mentioned the 'pilot strike'. (note, I didn't take a great deal of notice, it was just background noise but he mentioned the airline shut down in same sentence)
Many listeners would automatically hear that and think there was a strike and perhaps have negative thoughts about the pilots.
It doesn't help when and AJ can pick up the phone anytime and speak with these journalists who will tell AJ's story to a large audience.