Which means that rather than bleed money attempting to undercut established carriers with their questionable employment practices & dodgy business model, they will actually have to compete on the competition’s turf. At that point route frequency, on board product, customer service, disruption management, reward programs, alliances (...the list is endless) come into real focus and they are no longer selling seats to millennial’s looking for the cheapest ticket they can get.
Any and all of that requires significant and continued investment which they simply don’t have the money for.