I can say I relate regarding the one option fits all SOP.
Ours says for wet runways and "unexpected" tailwind landings we should use ABRK MED (A320) and max reverse, no mention of runway length. I'm aware that a wet runway implies a different set of certain circumstances, but some captains select this option even for a damp, 3800 metre long runway...
Ditto on the tailwind landings, they would use that setting even if the performance was run and the numbers were good. I ask some of them if the performance is good if we can use ABRK LOW and idle rev (and if the runway isn't *that* wet); some agree, some don't. What a waste...
BTW, I do select ABRK for every landing, I use the lowest setting that will comply with a safe landing and then revert to manual braking as I see fit to leave the runway at an appropriate speed. And I'm all for comfort, so I won't use ABRK MED unless required, quite the jolt when they kick in...