I'm curious where Wizz Air are seeing all the demand for the Larnaca route(?), as it has never really of been the best seller of routes from the airport. Also there isn't much in the way of advertising I'm seeing for the new or existing routes for the airline.
I was looking at all the Orthodox Jews checking into the Wizz flight yesterday to Israel. With people doing Google searches for cheap flights why do airlines need to advertise in this day and age.
With regards to Cyprus, there was a time when the Island was one of Luton’s busiest routes but that was more to do with Cypress government policy than natural demand.