Swire so-called Management have been spouting "poverty" since about 1991 to very good effect. It was planned to work until the bottom of the barrel was reached and that's where we are now. Unfortunately, the creatures that now occupy the Senior posts such as DFO, GMA etc etc are so bereft of ideas (and/or authority) and are such died in the wool money grabbers, they are literally fiddling while Rome burns and hoping to God they can move on before the whole enterprise collapses around them. They are in denial completely and relying on the fact that this modus operandi has worked pretty much entirely in their favour for 27 gruelling years. Too late to turn the leviathan? Yeh maybe!