Name, contact details, licence and ratings together with a simple break down of your hours. Second page, education, other qualifications outside of aviation and referees.
List specific aircraft type hours logged, not just your total time. ie rather than 500 TT, list 20 ME, 30 IR, and specific aircraft e.g. 10 C206, 10 PA-38 etc for insurance requirements.
Remember the person you talk to on the front counter might be the owner or chief pilot. Even if they aren't, still treat them nicely. Present yourself in a pilot shirt and dress pants.