A few have been "spoken to" by the FAA in the USA as they have "monetized" (videos with adverts) YouTube channels and they use drones for some of their footage, thus they become a commercial operator.
Therefore in theory anyone with homemade videos from a GoPro or similar in their cockpit are theoretically at risk in Australia. The tricky part is that you don't start getting paid until some 4,000 hours of video viewing under the new terms and conditions on YouTube, however youtube gets the advertising credit.... so, long story short, you're a private pilot who made a video for fun and posted it to YouTube and YouTube makes asvertising coin from it.... are you commercially operating by default???