Lucky was a tongue in cheek remark - a 10 year old managed aircraft isn't going to print money against the Air Hamburgs of the world, but they'll do OK with it. Only having one aircraft of any type is difficult to compete in a world of dynamic pricing (unless you have a very understanding owner) but at least they're in the market place.
Ultimately, Relationships and stability are vital to retain management customers. The problem is, you can't accurately put a financial value on either.
Anyone fancy a wager on the next big merger?