My concern is that 'Stobart' and 'Southend' are not names that most potential users will recognise as meeting their needs adequately.
Yes that is the problem. Even a simple google search of "FBO's London" pulls up nothing for Southend although Lydd and Oxford appear with links.
Early days yet but maybe Stobart should let a recognised FBO take charge that will have many fingers in many pies with many contacts rather than trying to run every aspect of their Southend operation.