A tall order to use social media as maybe the main source of revenue production, however, it certainly works. I guess the a/c will interchange between longhaul / shorthaul but that leads me to assume there will be a heck of a lot of seats on the a/c. Minimum washrooms (2). The trick is to get returning custom as well and quickly. Someone suggested good management well did not Carrilion and Monarch have that, plus to many companies gone west to mention.
I would suggest that the uptake of route operation will have to be reduced anyway as this mark of a/c is yet to be tried and tested. The B787 engine problem is a typical example of how quickly things can go wrong.
It is a bold step and i wish them the best. Mind I do not know many midlanders that would pay £6 for a meal let alone £60 (no offence - but I can only speak as I have found). The downside I suppose is that if it does OK how long before competition arrives and is our appetite fuelled by credit able to sustain more flying?