I knew an IT guy who worked for the Franklin Mint in the USA - the great granddaddy of this sort of marketing...
His views were similar to tankertrash - he reckoned the only good thing as that it encouraged people to collect rather than go out and maybe mug old ladies or join a political party.
He quit because the felt that id you weren't proud of your employer and/or their products you should move on fast,,,,,,,,