A valid point about marketing the airport , although they do say that the campaign will be seen in southern Scotland, Cumbria and down to Yorkshire.
I was surprised that in an article about a further campaign jointly with Visit Britain (which is what they should be doing) to attract German tourists to visit the North East and see the Great Exhibition of the North etc, they are targeting the Berlin route with no mention of the six times weekly Dusseldorf service, which I would have thought was an essential ingredient for any inbound German campaign.