Easyjet have already announced 3 new routes.
Ryanair chose to take Easyjet on in BFS and got a bloody nose on the LGW route. The public got a few cheap fares while they battled it out but ultimately the market was corrected. Now Ryanair are pulling the same stunt on the STN route. Why shouldn’t Easyjet let them taste their own medicine on Euro routes? Reap what you sow.